Friday, January 04th, 2008 | Author: JediWright

Yes. But do you want to be and more importantly, should you be?

I think the answer to both these questions is a very loud yes. Why? How about a question as answer: Why not?

The time is now, more than ever, to immerse yourself in the sustainability movement and expand your working knowledge as wide and deeply as you can. We here at Green Gurus are doing so every day and just can’t get enough. But maybe that’s a bit much for some right off the bat or you just like to take your time when learning new things and embracing new, emerging trends. That’s fine too.

But the bottom line is such that you might just have to at some point.

New and existing companies are embracing the triple bottom line (economic, environmental and social values) more and more. And in today’s marketplace, the old-school mindset (or paradigm) of having to “beat the competitors to market” still prevails for many - though we definitely see a future of greater love and support through even more ancient systems such as bartering of time, energy, resources, etc. rather than continuing to isolate and compartmentalize things from each other, all in the name of progress.

Supported by each other, we can do so much more than just progress; we can continue to evolve harmoniously with the world around us.

Anyway, in the meantime, why not start or continue expanding your knowledge of some area that interests you, be it organic and local grown food, fair trade products, sustainable building design, energy reduction, or whatever else it is that tickles your fancy? The skills you begin building or adding on now will not only serve to enhance your life, but that of your family’s, friend’s, co-workers, and neighbors.

If you’re not sure what interests you, feel free to let us know and we’ll work together to figure out.

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